Summary:
- Branded apparel is an excellent marketing tool
- A screen printed T-Shirt is the most cost effective branded garment that is ideal for uniforms or give-aways
- Your logo on a garment as a uniform reinforces your brand exudes professionalism
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For decades, retailers have drawn huge revenue from printed/branded apparel sales. Have you paid $20 or more for an Adidas or Nike athletic garment?
What is the appeal? A branded garment associates a logo or design with quality, tradition, style and/or popular image. Prior to selling a branded shirt as part of a product line, Nike or Adidas likely developed branded t-shirts as part of a grand marketing plan for their primary product – shoes.
Other marketers caught on and they also use printed T-Shirts as part of their marketing programs. Consider incase promotions for Budweiser and Labatt’s - have you received and proudly worn a t-shirt (likely printed by us) given in a case of beer?
So why print a shirt? Attract attention to your company and reinforce your brand(s). In addition to printing, SiltecDirect.com offers embroidery and dye sublimation. We assist clients in asssessing their needs. If you have a small budget, screen printing is the most cost effective form of embellishment. However, consider your other needs. If you are looking for a high-value product such as a golf shirt, embroidery is a better finishing for such product. If you are looking for a high impact all over technical garment, dye sublimation is the best option.
Siltec averages 4.5 million impressions a year. That is a lot of T-Shirts! We are sure you have seen our products on the street, in stores, on TV or on someone you know!
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If you have not used a decorated garment for corporate branding, consider the following possible uses and advantages:
- A printed, embroidered or sublimated garment can serve as a uniform to provide a unified appearance for staff, team or association members.
- A printed t-shirt or embroidered hat is a cost effective promotional tool that can be given away for online contests or at tradeshows. With appealing graphics, a printed t-shirt or embroidered hat can serve as high-visibility advertising that can provide returns for years.
- Embellished garments such as embroidered leather jackets can be used as high value incentive products in marketing and sales campaigns that also provide long-term brand recognition.
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